LG OLED77B4P 77 inch B4 Class 4K UHD OLED HDR Smart webOS 24 TV with ThinQ AI - 77.8 Inch Diagonal

The unmatched beauty of self-lit OLED pixels in the LG OLED77B4P 77 inch B4 Class 4K UHD OLED HDR Smart webOS 24 TV with ThinQ AI - 77.8 Inch Diagonal is more than meets the eye. Keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision™,* Dolby Atmos®* and FILMMAKER MODE™ give you the big-picture experience straight from your couch.

α8 AI Processor
No more fiddling with picture settings. The α8 AI Processor 4K with AI Picture Pro identifies the type of content you're watching to automatically select the ideal setting and fine-tune the picture for the best watching experience and with Multi View with 2 screens lets you split your screen into two unique views so you can watch even more than before.

Ultra Slim Design
The LG OLED B4 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED B4 into your space.

webOS 24 & LG Channels
No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connect you to 300+ free channels of sports, fitness, cooking and more.*
*Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

Self-lit Pixels
LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume* and with 100% Color Fidelity.
*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently** by Intertek.

Ultimate Gaming
Packed with gaming features, the LG OLED B-Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
*Subscription and compatible gaming controller are required.