The beauty of contrast, the brilliance of colors
The beauty of contrast meets the brilliance of colors with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.
Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.
Every scene brighter with brilliant color and contrast
More color and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.
Billions of colors, vivid and real
With XR Triluminos Max™, experience billions of vivid, lifelike colors powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended color volume and true-to-life textures, even in the brightest scenes.
Crystal clear pictures. With AI technology.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized through zone division and dynamic frame analysis for sharper, more refined images.
Even fast-moving action stays clear and blur-free
All the action, free of blur and judder. XR OLED Motion detects and analyzes visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.
Unmatched realism with XR Processor™ and AI technology
Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
Beautiful colors. Any angle.
Watching TV from the sides is truly satisfying. Our QD-OLED panel keeps luminance constant for consistent colors across all viewing angles.
Less glare. Less reflection. That's immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.
From the studio to your screen
Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.
Bring the cinematic experience home, enjoy movies included with BRAVIA
A huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
SONY PICTURES CORE™ brings the cinematic experience home
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
Watch Netflix in studio quality, automatically optimized
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.
Sony and Prime Video bring the movie theater experience to your home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.
Immersive movie experience
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.
IMAX Enhanced® sound with DTS:X®
You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theater, powered by IMAX® Enhanced technology.
Screen speaker, always cinematic
Your screen becomes a speaker with BRAVIA 8 II. Actuators vibrate behind the screen, delivering crisp, immersive sound straight from the action, just like in the cinema.
Sound from the screen, precisely matching action
Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.
Crystal clear voice. With AI technology.
No more muffled voices. Our Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
With BRAVIA Theater, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of the movie theater, home, an unmatched audio-visual experience.
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Sound precisely matches what's on screen
Sound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.
Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
HDMI connection. Easier for everyone.
Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.
Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetooth® connection from other devices.
Harmonic Presence. A slimmer, singular elegance for your living space.
Takes center stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home Theater products.
Slim One Slate. Beautiful from everywhere.
Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximizing your experience. The rear of the aluminum stand vanishes from view when seen from an angle.
Seamless Edge. Almost no bezel.
Designed virtually frameless, this TV focuses your eyes on what’s important—the picture.
2-way stand—adaptable and versatile
Suits your space. Our 2-way stand gives you the choice of a standard setting that focuses you on the picture, or a soundbar-friendly setup—no need to compromise on style.
Everything you stream. All on one screen.
Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Over 10,000 apps and games, straight to your TV
Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.
Bring the cinematic experience home, enjoy movies included with BRAVIA
A huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.
Google Cast™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Do more on your TV with your voice with Google Assistant
Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Press the Google Assistant button on the remote to get started.
Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.
More intuitive. Modern interface.
Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.
Best seat. Anywhere. Anytime.
Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Camera covered, privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.
Video calling on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.
TV for the whole family
With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.
Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.
Easy to clean and use. Made with recycled plastic.
Controls everything. Our compact remote uses approximately 79.7% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.
Perfect for PlayStation®5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend's house.
All your gaming essentials in one place
Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.
Gaming multi view on YouTube, a game-changer
Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Gaming multi view on YouTube lets you do just that, no extra display required.
Dolby Vision® support brings gaming to life
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
Various features in HDMI 2.1
With Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.
Love the planet, smart for all
BRAVIA is designed to harmonize with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
Balancing environment and entertainment
Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimize energy consumption with the Eco Dashboard 2 while reducing CO2 emissions by 12%, cutting packaging size by maximum 15% and total weight by maximum 23%.
Accessibility for all, whatever your need
Technology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.