LG OLED77B3PUA 77 inch B3 Class 4K UHD OLED HDR Smart webOS 23 TV with ThinQ AI - 76.7 Inch Diagonal

The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. Keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision™,* Dolby Atmos®* and FILMMAKER MODE™ give you the big picture experience straight from your couch with the LG OLED77B3PUA 77 inch B3 Class 4K UHD OLED HDR Smart webOS 23 TV with ThinQ AI - 76.7 Inch Diagonal.
*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Self-lit OLED 4K
LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

a7 AI Processor Gen6
Enjoy outstanding picture powered by the a7 AI Processor Gen6 which uses AI to detect what you're watching and automatically improve the picture and sound quality. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

WebOS23 & LG Channels
Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*
*Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

True Cinema Experience
Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.
*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Ultimate Gameplay
Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Two HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud*, the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
*Subscription and compatible gaming controller are required.