Introducing the all-new LG OLED77G5W 77 Inch 4K UHD OLED Evo AI G5 HDR Smart TV - 77.4 Inch Diagonal (2025) for a smarter personalized experience and witness bright-room ready picture. Powered by 8.3 million self-lit smart pixels, the G5 produces up to 45% brighter images,* for luminous, high-contrast picture quality, that is both glare and reflection free. All while still delivering perfect black and perfect color you expect from LG.
*Based on LG internal testing: 83/77/65/55" LG OLED evo G5 models with Brightness Booster Ultimate are 45% brighter than the OLED evo G4.
WORLD'S NO. 1 OLED TV BRAND
Celebrating 12 years of perfecting award-winning OLED TV technology.*
*Source: Omdia. Unit shipments, 2013-2024. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.
BASK IN THE GLOW OF OUR BRIGHTEST OLED YET
LG’s brightest, most vivid OLED evo, is 45% brighter than its predecessor* thanks to LG’s exclusive breakthrough technology, Brightness Booster Ultimate. The result is luminous picture that makes every detail shine – only from LG.
*Based on LG internal testing: 83/77/65/55" LG OLED evo G5 models with Brightness Booster Ultimate are 45% brighter than the OLED evo G4.
BRIGHT ROOM READY
Verified by UL for Discomfort Glare Free (UGR less than 22), you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning picture other brands just can't match.
THE PEAK WATCHING EXPERIENCE FROM OUR FASTEST NEXT GEN PROCESSOR
Enjoy personalized, crisp picture and sound no matter what you watch with AI Picture Pro and AI Super Upscaling*. Find and choose what to watch fast and without lag. See movies in perfect tone with AI Director Processing. These elements and more make up the peak LG OLED watching experience, powered by LG's one-of-a-kind processor, the Alpha 11 AI Processor Gen2
*Image quality of upscaled content will vary based on source resolution.
PERFECT BLACK & PERFECT COLOR
LG's flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.*
*Verified by UL Solutions for Perfect Black technology delivering black levels ≤0.24nit up to 500lux and Perfect Color technology delivers color consistency levels >99% up to 500lux.