LG OLED77W6P 77 Inch UHD OLED evo AI W6 4K Smart TV - 77.4 Inch Diagonal (2026)

Wallpaper Design, Just 9.9mm Thin

LG has revived its iconic Wallpaper OLED for 2026. At just 9.9mm thin, the W6 mounts flush to the wall like a framed canvas, with the included wall mount holding it edge-to-edge against the surface. It is a television designed to be as beautiful when it's off as when it's on - pure elegance with no visible bulk.

The W6's signature innovation is the Zero Connect Box. All your media devices plug into this discreet box, which wirelessly transmits full 4K video and audio - up to 165Hz - to the TV from as far as 30 feet away. It's the world's first certified 4K 165Hz True Wireless TV, TUV Rheinland-certified for visually lossless transmission, leaving only a single power cable at the wall and the freedom to hide your sources anywhere in the room.

Hyper Radiant Color Tech is LG's most advanced OLED display technology, combining incomparable brightness, Perfect Black, and Perfect Color. Powered by the alpha 11 AI Processor with Dual AI Engine, it delivers LG's best picture quality ever - every scene richer, sharper, and more lifelike, exactly as it was meant to be seen.

The W6's flagship OLED stack pushes luminance up to 3.9 times higher than conventional OLED across more than 8.3 million self-lit pixels - stellar highlights and vivid color that hold up even in bright rooms, while Perfect Black keeps shadow detail deep and true.

An industry-first Reflection Free Premium certification means the W6's screen minimizes distracting reflections in any lighting condition, so you enjoy a clear, immersive picture whether the room is bright or dark.

LG's most powerful OLED processor precisely controls all 8.3 million pixels through a Dual AI Engine that refines sharpness and texture in parallel - cleaning up noise while preserving fine detail for a picture that is sharper and more natural, never over-processed. It also powers AI upscaling, HDR tone mapping, and webOS generative AI features.

The W6 is a gaming flex: 4K at up to 165Hz refresh, under 0.1ms response time, NVIDIA G-Sync Compatible, AMD FreeSync, Auto Low Latency Mode, and HGiG. The Game Optimizer dashboard puts every setting a click away, keeping next-gen consoles and high-end PCs fluid, responsive, and tear-free.

A 4.2-channel down-firing system with Dolby Atmos is elevated by AI Sound Pro, which up-mixes any source into a virtual 11.1.2 soundstage. Clear Voice Pro keeps dialogue crisp, while WOW Orchestra lets the TV and a compatible LG soundbar play together for an even fuller sound.

webOS 26 brings a personalized home screen, Voice ID profiles, and an AI Concierge alongside Multi-AI support for Google Gemini and Microsoft Copilot. Hands-free voice control, a full web browser, LG Channels, and broad Apple AirPlay, Google Cast, and Matter compatibility make the W6 a true smart-home hub.

Dolby Vision, HDR10, and HLG are all on board, with Dynamic Tone Mapping Ultra optimizing every scene. Filmmaker Mode with Ambient Light Technology preserves the director's intent while adapting to your room, and Dolby Atmos rounds out a genuinely cinematic experience at home.

Reserved for LG's G and W flagship series, the W6 carries a 5-year limited panel warranty alongside industry-leading OLED Care+ - assurance that this centerpiece investment is built to be enjoyed for years to come.