SONY K43S30 43 Inch Bravia 3 4K UHD HDR LED Google TV (2024) - 42.5 Inch Diagonal

Smart TV for everything you watch
Our Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of color and dynamic sound, everything you love feels so much more exciting.

Real-world colors in every shade and hue
See life’s true colors, vivid and bright. Triluminos Pro™ reproduces over a billion of them with enhanced saturation and hue for natural shades.

Beautifully clear pictures, whatever you’re watching
Watch old favorites in close to 4K quality. Our 4K X-Reality™ PRO analyzes, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Fast-moving action. Clearer and smoother.
Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Brightness optimized, tuned to your room
Whether day or night, you’ll always get the best possible picture. A light sensor optimizes brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Never compromise sound clarity
Hear everything with complete clarity. Our innovative X-Balanced Speaker™ brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment.

Uniquely shaped for clearer sound and deeper bass
Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Room-filling, Dolby Atmos® sound
Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.

Everything you stream. All on one screen.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.

TV for the whole family
With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Just use your voice to control your TV with help from Google Assistant
Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Ask Siri to control your TV with just your voice
Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Video calling on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.

Eco Remote. Easy to clean and use.
Controls everything. Our compact Eco Remote uses approximately 79.7% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Perfect for PlayStation®️ 5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.

One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Dolby Vision® for gaming. Supported.
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Stylish look. Everyday fun.
Your eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.

Flush Surface. Enthralling viewing.
Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.

Slim Wedged Stand
Complements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonize with your room and decor.